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西法特西法特
Jul 30, 2022
In PPL Trash Talk
According to a recent study, only 10% of marketers don’t use content marketing (spoiler alert). So for the remaining majority of marketers, and perhaps the unconvinced minority, we’ve curated, vetted, and categorized a list of up-to-date statistics that will help you make the best of 2022. In this article, we’ll highlight the following: Top content marketing statistics Content marketing strategy statistics B2B content marketing statistics B2C content marketing statistics Organic search statistics Blogging statistics Video statistics Podcast statistics Other interesting statistics Top content marketing statistics Here are the most interesting content marketing statistics we think you should know. 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing (HubSpot). 43% of B2B marketers have a documented content marketing strategy, and 60% of the most successful B2B marketers have a documented content marketing strategy (Content Marketing Institute). 69% of marketers actively invest time in SEO (HubSpot). 60% of marketers report that content marketing generates demand/leads. In addition, 70% of marketers say that content marketing helps to educate the audience, and 60% say that it helps build loyalty with existing clients/customers (CMI). Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results. Video is the primary form of marketing media being created in 2021, followed by blogs (used by more than half of marketing teams), then infographics (HubSpot). 73% of people admit to skimming blog posts, while 27% consume them thoroughly (HubSpot). 71% of marketers say that targeting strategic keywords is their top SEO tactic (HubSpot). 51% of the businesses that invest in content marketing publish content every day (The Manifest). Although 32% of respondents say they are overwhelmed by the amount of content available, a majority (44%) say they typically consume three to five pieces of content before engaging with a vendor (DemandGen). 69% of respondents prefer to learn about a product or service from a short video. 18% prefer to read a text-based article, website, or post. 4% prefer to view an infographic. 3% prefer to download an ebook or manual. 3% prefer to attend a webinar or pitch. 2% prefer to receive a sales call or demo (Wyzowl). 81% of marketers view content as a core business strategy (CMI). Content marketing strategy statistics As you can see in the previous section, most successful content marketers have a documented content strategy. Here are some statistics to inspire your strategy. The top three primary goals of creating content are boosting sales, building relationships with customers, and increasing brand awareness (eMarketer). Content marketing generates over 3x as many leads as outbound marketing and costs 62% less (Demand Metric). 72% of the most successful marketers in North America measure the ROI of their content marketing (eMarketer).
66 Content Marketing Statistics for 2022
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