Jun 19, 2022
In PPL Trash Talk
NetEase Cloud Music, as a music APP that is currently executive list popular among young people, must have its own uniqueness. The author of this article executive list mainly focuses on NetEase Cloud Music's vision from the aspects of product framework, competitive product analysis, user analysis and functional analysis. The road of exploration has carried out a product analysis and shared it with you. This article will analyze the following aspects: 1. Product disassembly 2. Competitive product analysis 3. User analysis and executive list research 4. Functional analysis and optimization proposals 5. Summary 01 Functional Structure of NetEase Cloud Music Products Product Architecture From the NetEase Cloud Music product architecture diagram, it can be seen that NetEase Cloud takes music attributes as the core, and has both community executive list attributes and personalized music resource attributes. The two complement each other - the music attribute executive list meets the basic needs of users, while the community attribute enriches the temperature of executive list the product. The newly launched Yuncun community logo NetEase Cloud Music in 2019 has taken another step forward in the exploration of music socialization. 02 Competitive Analysis 2.1 Product positioning Since the advent of Kugou in 2004, as of 2013, NetEase Cloud Music was born.