Jun 16, 2022
In PPL Trash Talk
In the process of interviewing product managers in the middle and Taiwan, I often ask "how to do business research?" Many product managers have a very simple answer to this question: find the relevant business department, understand the specific process, and then category email list design the product. Some product managers even said, "The business doesn't know much about the product, and we do little research, and we all look for competing products for comparison." These answers are typical of not paying attention to business research. The so-called business category email list research is to restore the whole process of the business, and to dig out the needs and pain points. Therefore, business research is the most important link for B-end product managers to understand the business. Insufficient business research will bring the following problems: The demand mining is not in-depth, and the designed product business does not category email list want to be used The product is launched, the scene is seriously missing, and the business is not closed-loop Repeated category email list investigations, business impatient, tossing people The product is finally launched, but the boss is not optimistic They are all point-like needs, and no business value can be seen It can be seen that the business research is not sufficient, and the harm is great. In severe cases, the project report will not pass and the project will be suspended. So how to organize a systematic business research, the author summarizes a set of research methodology in practice for your reference: 1. Determine the research portfolio according to the size of the project We divide research into four types: high-level research, business category email list research, thematic research and supplementary research. High-level research: why the boss started the project, the strategic significance of the project and the boss's expectations category email list Business research: Investigate specific business scenarios, business processes, and business rules according to business modules or departments Special research: In the process of business research.