That Could Hurt Your Brand Wondering how to balance, manage and scale great content experiences across all important platforms and channels? Join us at the ContentTECH Summit in San Diego (May 31-June 2). Browse the schedule or register now. Save $100 with code BLOG100. Cover image by Joseph Kalinowski/Content Marketing Institute
Collect a representative sample of content Cast a wide net - collect all types of content, from videos to web pages, from e-books to social media. Now, cast a critical eye on the industry mailing list examples might be from any of your competitors? Put those aside.
You might ask why brand voice matters. Isn't it more important to make your content sound more human? However, a brand voice is not a non-human voice. It's a consistent voice that makes your brand a recognizable and authoritative source in your area of expertise. Likewise, a consistent brand voice and vocabulary is essential to effectively implement localized content and smart content strategies.