As the largest audio sharing platform in China, Himalaya FM has a total user scale of over 480 million and a market share of 73% in the mobile audio industry. The following article analyzes Himalayan FM from the perspectives of market, users, product structure, function and operation. 1. Analysis of the Himalaya FM market 1. Product positioning Founded in August 2012, Himalaya is committed to the construction and operation of an online audio sharing platform, and has become the YouTube of the audio field. Its mobile client "Ximalaya FM" was launched in March 2013. At the beginning of May 2014, the number of active users of Himalaya exceeded 50 million, and it was low in
November 2016. Himalaya FM announced the opening of the first domestic content consumption festival "123 Knowledge Carnival". Following the "123 Knowledge Carnival", Himalaya FM created the first membership day in the content consumption industry. 2. Market Boundaries 2.1 Industry Background With the continuous development of the social economy phone number list and the continuous improvement of the user's demand level, the user's time is forced to be fragmented, and the demand for more knowledge is also stronger. Under the catalysis of the overall social atmosphere, audio, with its strong accompanying attributes, gradually occupies the fragmented time of users. In order to meet the fragmented needs of users, mobile audio optimizes the layout in different scenarios and
channels, opens multiple portals, deeply explores the different needs of users in different venues, and continuously optimizes the content. The mobile audio market has experienced a staking in 2015, an in-depth discussion of the business model in 2016, and the number of active users in the mobile audio market exceeded 100 million in February 2017. The mobile audio market has been widely recognized by Internet users, and market penetration has been basically completed. User growth slows. In 2017, the segment of the mobile audio market accelerated, and new explorations were made on content, scenarios, and marketing methods to enhance user stickiness and loyalty. 2.2 Product Status Himalaya FM is a leading audio platform in China and has been firmly in the