The most popular email marketing tools, the company's decision in may 2019 to discontinue its native integration with shopify was a game changer for many e-commerce brands, and many have turned to omnisend as an alternative. Mailchimp has since reopened its partnership with shopify, but is it too late? Looking at shopify marketplace ratings, omnisend is the big winner with 4.7 out of 5. Mailchimp only gets 3.4. Of course, shopify isn't the only platform that users interested in both email marketing services will use. However, if you've arrived at this article,
You're no doubt looking for an email marketing platform to pair with your e-commerce – am I right? In this omnisend vs mailchimp review, we'll look at company mailing list everything from ease of use to automation workflows and landing pages to see which email marketing service comes out on top. Omnisend vs. Mailchimp: summary omnisend is designed for e-commerce marketing automation. It allows all users (even those on its free plan) to benefit from all its professional features and offers quite unique content elements to make its newsletters more attractive.
Mailchimp is more versatile and comes with high subscriber and email allowances, but not necessarily full functionality (unless you're spending the money). Both offer a free plan and allow you to pay on a monthly basis. Let's see how they fared in each of the individual categories below. Ease of use and editor is omnisend easy to use? Is mailchimp more user-friendly? Well, the answer is that they are both very easy to use tools thanks to a clear and intuitive interface. That said, there are a couple of things that could be improved in each. Mailchimp's main navigation menu makes finding what you're looking for a bit difficult. For example, the landing page builder is hidden under "Campaigns" and the search bar won't help you find it