The definitive metric, and it is that to measure the result of a marketing strategy it is essential to establish a connection with sales. Only then can we know the return on investment of our actions. If you want to go deeper into this section, you can read the post --> 5 marketing metrics that you probably don't know . B2B Marketing Success Story: Volvo Trucks At Volvo Trucks a very clear objective was set: bet on content marketing and everything in a single format, video. The shot could have backfired on them, but in the end the strategy worked out great for them. The truck division of this automotive brand launched the video The Casino at the end of 2014 . The first month, the original video got 3 million views.
This brand is strongly committed to Real Estate Photo Editing content in audiovisual format, since it previously carried out the Live Tests campaign, made up of 6 videos where boring technical characteristics of trucks are tested in an entertaining and fun way. The results were very positive: More than 100 million views. More than 8 million shares. More than 20,000 articles published on audiovisuals. A purchase intention of 50%.The definitive metric, and it is that to measure the result of a marketing strategy it is essential to establish a connection with sales. Only then can we know the return on investment of our actions. If you want to go deeper into this section, you can read the post --> 5 marketing metrics that you probably don't know .
B2B Marketing Success Story: Volvo Trucks At Volvo Trucks a very clear objective was set: bet on content marketing and everything in a single format, video. The shot could have backfired on them, but in the end the strategy worked out great for them. The truck division of this automotive brand launched the video The Casino at the end of 2014 . The first month, the original video got 3 million views. This brand is strongly committed to content in audiovisual format, since it previously carried out the Live Tests campaign, made up of 6 videos where boring technical characteristics of trucks are tested in an entertaining and fun way. The results were very positive: More than 100 million views. More than 8 million shares. More than 20,000 articles published on audiovisuals. A purchase intention of 50%. Since almost half of the truck drivers who saw the videos said that the next time they buy a truck it will be a Volvo.