It is precisely because of the Phone Number Database fragmentation of responsibilities within companies that different tools are purchased for each part of the customer chain, says Axel. So no platform-based integration, but the laborious connection of different tools. That also costs a lot of money. I see his point, but wonder how Phone Number Database many companies will see it that way in the near future. Time will tell, I guess. Use of Phone Number Database artificial intelligence So integrated use of all tools, that's where Adobe puts the focus in the continuous development of their marketing assets.
And artificial intelligence will Phone Number Database play an increasingly important role in this. “Artificial intelligence provides integrated access to everything that is already available so that people can do something valuable with it,” Axel says. Big data and data science Then I'm still curious how views concepts such as big data and data Phone Number Database science and where they touch on the 'old' digital analytics . According to him, digital analytics mainly provides insight into customer data and customer behaviou. Big data goes much Phone Number Database further than data directly related to customer relationships.
In his view, analytics is especially Phone Number Database valuable at an operational and tactical level. Depending on your digital maturity, your company moves towards data science, where predicting customer behavior is the main focus. That's where you can deliver highly personalized experiences to customers and where artificial intelligence Phone Number Database makes a significant contribution. We humans do not become redundant But whichever way you look at it: no matter how widely you use artificial intelligence and how automated your processes become as a result, you will always need people who do something meaningful with the data.