Marie Frio
One of the world's biggest branding experts, Marie Forleo shapes her profile page with a long letter to fans. Essentially, her "About" page is a personal biography that readers can read, and then she turns her attention to the "Bring Me To Latest Mailing Database You" section.
If you have your own personal name as your brand, designing an About page similar to "Mario Forleo" will be better than a generic About page. Remember, your business is something you love and a part of your life, it's definitely a good idea if you can let potential clients know about your autobiography on your "About" page so you can introduce yourself for a real character.
8. Cotopaxi
What is your "why"? Of course Cotopaxi knows theirs! From modeling company culture to designing environmentally friendly products to helping reduce world poverty, the company 's motto of " doing good " is inscribed in every aspect .
Never forget that the "why" is the essence of your brand, and it's a great way to introduce yourself to your future customers.