community group buying reenacts the situation of the battle of hundreds of groups in the past. Pinduoduo, Hema Xiansheng, Daily Youxian, and Suning Xiaodian are currently betting. The differentiation of consumption scenarios always means the birth of new species. 3. Changes in consumer groups Today's consumer groups are far from being covered by the post-90s and post-00s, and consumers are being differentiated into countless subcultural groups.